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Privacy Policy for www.gkelite.com

Effective Date: November 21, 2023

This Privacy Policy outlines how we collect, use, and disclose personal information when you use our website, www.gkelite.com, which is a subsidiary of Elite Sportswear (the "Website").

1. Information We Collect:

1.1 Personal Information You Provide:

We collect personal information such as your name, email address, phone number, and billing address when you create an account, sign up for emails or SMS messages, place an order, or otherwise interact with our Website.

If you make a purchase, we may also collect your payment information, including credit card details.

We may collect information about your preferences and interests related to our products or services.

1.2 Automatically Collected Information:

When you visit our Website, we automatically collect certain information about your device, browsing actions, and usage patterns. This information may include your IP address, browser type, operating system, referring URLs, and pages visited on our Website.

We may also use cookies, web beacons, and similar tracking technologies to collect information about your interactions with our Website and improve your browsing experience. We may also use cookies to collect information regarding abandoned shopping carts. A cart is considered abandoned within one hour of inactivity/lack of purchase. If you subscribe to our SMS program, then once the cart is considered abandoned, an SMS message will be sent as a reminder. You can manage your cookie preferences through your browser settings.

We may also receive personal information about you from third parties and combine any personal information we collect together.

2. How We Use Personal Information:

We use personal information to process and fulfill your orders, provide customer support, and communicate with you about our products and services.

We may use personal information to personalize your experience on our Website and present tailored content, promotions, or advertisements.

We may use your personal information for marketing purposes, such as sending newsletters or promotional emails. You can opt-out of receiving such communications at any time by using the link provided at the bottom of each marketing message. If you opt out of our email marketing, we will still send you messages related to our transactions and relationship with you, such as order confirmations.

We may use personal information to operate and improve our Website, develop new products, and conduct research and analysis.

We may use personal information to comply with the law and to maintain the security of our Website.

We may use personal information with your consent, or as otherwise disclosed at the time information is collected.

3. Information Sharing:

We may share personal information with service providers who process information on our behalf, such as shipping companies or payment processors.

We may share personal information with ad networks and advertising providers that serve ads on behalf of us and others on non-affiliated platforms.

We may share personal information with any affiliates or joint venture partners we may have in the future. We may also share personal information as part of a corporate sale, merger, or acquisition, or other transfer of all or part of our assets, including as part of a bankruptcy proceeding.

We may disclose personal information if required by law, in response to a legal request, or to protect our rights, property, or safety.

We may share personal information with your consent, or as otherwise disclosed at the time information is collected.

We may share information that has been de-identified or aggregated without limitation.

Our Website may offer interactive features, such as the ability to leave reviews, that you can use to communicate with other Website visitors or to submit and post your own content. If you disclose information in one of these forums, this information can be viewed, collected, and used by others.

4. Data Transfers:

If you are located outside of the United States, personal information about you may be transferred to and processed in the United States or other countries that may have different data protection laws than your country of residence.

5. Data Retention:

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

6. Digital Advertising and Analytics:

We may partner with ad networks and other ad serving providers (“Advertising Providers”) that serve ads on behalf of us and others on non-affiliated platforms. Some of those ads may be personalized, meaning they are intended to be relevant to you based on information Advertising Providers collect about your use of the Website, as well as other non-affiliated sites of apps over time. This type of advertising is known as interest-based advertising.

You may visit the DAA Webchoices tool at www.aboutads.info/choices to learn more about this type of advertising and how to opt out of this advertising on websites by companies participating in the DAA self-regulatory program. You may also make choices regarding this type of advertising on mobile apps by downloading the appropriate version of the DAA’s AppChoices tool at https://youradchoices.com/appchoices. If you delete your cookies or use a different browser or mobile device, you may need to renew your opt-out choices exercised through the DAA tools. Note that electing to opt out will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests.

The Website also uses Google Analytics and other third-party services to track and analyze your use of the Website for non-advertising purposes. These services use cookies and other tracking technologies to collect data about users' interactions with the Website, including, but not limited to IP addresses, device and browser information, and Website referral sources. If you don’t want Google Analytics to be used in your browser, you can install the Google Analytics Opt-out browser add-on. Information collected by Google Analytics is subject to Google’s privacy policies. Learn more about Google Analytics and privacy.

6. Security Measures:

We implement appropriate technical and organizational measures designed to help protect personal information from unauthorized access, disclosure, alteration, or destruction.

7. Links to Third-Party Websites:

Our Website may contain links or access to third-party websites or services that are not owned or controlled by us. This Privacy Policy does not apply to those third-party websites or services. We recommend reviewing the privacy policies of those websites.

8. Children's Privacy:

We do not knowingly collect personal information from children under the age of 16.

9. California Privacy Rights:

California residents have certain privacy rights under the California Consumer Privacy Act (CCPA). This section applies to personal information that is subject to the CCPA.

9.1 Personal Information We Collect, Disclose, and Share. In the preceding 12 months, we collected, disclosed, and shared the following categories of personal information about California consumers:

California Rights Policy
Categories of Personal Information Collected in the last 12 months: Disclosed for business purposes to the following categories of third parties: Shared with the following categories of third parties:
Personal and online identifiers (such as first and last name, email address, or unique online identifiers) Yes All categories listed above. Advertising providers.
Categories of information described in Section 1798.80(e) of the California Civil Code (such as physical characteristics or description, insurance policy number, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information) Yes All categories listed above. None.
Commercial or transactions information (such as records of personal property or products or services purchased, obtained or considered) Yes All categories listed above. Advertising providers.
Internet or other electronic network activity information (such as browsing history, search history, interactions with a website, email, application, or advertisement) Yes All categories listed above. Advertising providers.
Geolocation information Yes All categories listed above. None.
Inferences drawn from the above information about your predicted characteristics and preferences Yes All categories listed above. None.
Other information about you that is linked to the personal information above Yes All categories listed above. Advertising providers.

9.2 Sensitive Personal Information. We do not use or disclose sensitive personal information, as defined by the CCPA, for purposes other than those specified in the CCPA.

9.3 Categories of Sources. We collect personal information from the following categories of sources:

  • Consumers;
  • Our affiliates and joint venture partners;
  • Our service providers, such as analytics companies and email providers; and
  • Advertising companies and networks.

9.4 Recipients of Personal Information. We disclose the categories of personal information designated above to the categories of third parties as further described in section 2 of this policy.

9.5 Why We Collect, Use, and Share California Personal Information. We use and disclose the personal information we collect for our commercial and business purposes, as further described above in section 3 of this policy. We share personal information for interest-based advertising purposes but do not otherwise engage in “sales” of personal information as defined by the CCPA.

9.6 Retention of California Personal Information. We retain the personal information we collect for as long as reasonably necessary to accomplish the purposes described above and in accordance with our standard practices and compliance with applicable laws.

9.7 Your Rights Regarding Personal Information. California residents have certain rights with respect to the personal information we collect. If you are a California resident, you may exercise the following rights regarding personal information we collect about you, subject to certain exceptions and limitations:

  • The right to know the categories and specific pieces of personal information we collect, use, disclose, and sell about you; the categories of sources from which we collected personal information about you; our purposes for collecting or selling personal information about you; the categories of personal information about you that we have either sold or disclosed for a business purpose; and the categories of third parties with which we have shared personal information.
  • The right to request that we delete the personal information we have collected from you.
  • The right to request correction of inaccurate personal information we maintain about you.
  • The right to opt out of our sale(s) or sharing of personal information about you. Please note that if you opt out of certain types of sales, we will be unable to provide you with the services that rely on such sales.
  • The right not to receive discriminatory treatment for the exercise of the privacy rights conferred by the CCPA.

To exercise your rights under the CCPA, please contact us using the contact details provided below. We will verify your request and respond within the timeframes required by law.

To exercise your rights, we will, at a minimum, need your complete name and email address. Note that we may need to request additional information from you to verify your identity or understand the scope of your request, although you will not be required to create an account with us to submit a request or have it fulfilled. This additional information may vary by request.

You may designate an authorized agent to make a CCPA request on your behalf by designating such an agent in writing or through a power of attorney. We will require the agent to provide us with proof that you have authorized the agent to make requests on your behalf prior to accepting requests from the agent.

10. Australia-Specific Clause:

If you are located in Australia, we adhere to the guidelines of the Privacy Act 1988, which includes the Australian Privacy Principles (APP). The APP states that you have the right to access personal information, request corrections, and withdraw consent to the collection, use, or disclosure of personal information.

the collection, use, or disclosure of personal information. To exercise these rights under APP, please contact us using the contact details provided below.

11. Brazil-Specific Clause:

If you are located in Brazil, this privacy policy adheres to the guidelines of the Lei Geral de Proteção de Dados (LGPD), which is Brazil's comprehensive data protection law.

To exercise your rights under the LGPD, please contact us using the contact details provided below.

12. Canada-Specific Clause:

If you are located in Canada, we process adhere to the guidelines the Personal Information Protection and Electronic Documents Act (PIPEDA). PIPEDA states that you have the right to access personal information, request corrections, and withdraw consent to the collection, use, or disclosure of personal information.

To exercise these rights under PIPEDA, please contact us using the contact details provided below.

13. European Union-Specific Clause:

If you are located in the European Union (EU), we process your personal information in accordance with the EU General Data Protection Regulation (GDPR).

Our legal basis for processing personal information about you may vary depending on the purpose of the processing and the specific context in which we collect the information. We may process your personal information either (a) with your consent; (b) when it is in our legitimate interests to process personal information and when these interests are not overridden by your data protection rights; or (c) when necessary to perform a contract, or comply with a legal obligation.

Our sharing of personal information may involve transferring personal information about you outside the EU to countries that may not have the same data protection laws as the country in which you provided the information. You have a right to the following:

  • To request access to the personal information we collect and store about you;
  • To request that we rectify or erase personal information about you;
  • To request that we restrict or block the processing of personal information about you;
  • To request that we provide personal information about you directly to another person, i.e. the right to data portability; and
  • Where we previously obtained your consent, to withdraw consent to processing personal information about you.

To exercise your rights under the GDPR or if you have any questions or concerns about our handling of personal information, please contact us using the contact details provided below. Additionally, you have the right to lodge a complaint against us. To do so, contact the supervisory authority in your country of residence.

14. Changes to the Privacy Policy:

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this Privacy Policy periodically.

15. Contact Us:

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Email: customerservice@gkelite.com

Postal Address: Elite Sportswear, L.P., 2163 N. 13th Street, Reading, PA 19604, USA